This service covers the administrative activities that are required to keep a platform running smoothly. Our team take care of recruitment, churn management and maintenance to ensure platform data is always up to date.

Recruitment - Based on client needs, our team design profiling & screener surveys, create custom invitations and build platform segments. Recruitment activities can be wave based or ongoing depending on requirements.

Churn management - To maintain a healthy and active platform, we identify members with low engagement rates or at risk of dropping out to target with custom designed re-engagement emails twice per year.

Database cleaning - In order to provide a platform that upholds consumer privacy best practice and delivers quality data, our team synchronise data between insight and CRM platforms - adding to profiles and removing details of old members.

Regular contact with platform members is vital to long-term success. This is a service in which our team communicate with members via email and telephone to provide information on upcoming tasks, reminders about ongoing activities, and deliver incentives.

Welcome content - Insight platform churn peaks during first-time log in. We aim to engage members from the start with relevant, interesting activities.

Platform member service - As online experts, our team is perfectly placed to answer any questions, concerns or technical difficulties members have.

Monthly prize draw management - We fully manage schemes that contribute to better engagement.

HTML newsletters - To maximise engagement, we create & distribute quarterly emails to members that share vital feedback and future activities.

Health reporting - Every quarter, our team share visual reports and expert advice with in-house teams on how to maximise platform ROI.

This service involves regularly engaging with platform members outside of scheduled research to foster habits and encourage members to regularly log in, creating a core community of engaged participants.

Dynamic rewards - Predictability and stagnation are two of the most significant factors that influence churn rates. To address this, we regularly surprise members with ad-hoc incentives such as double points weeks and delight members with occasional special touches for participation or valued contribution.

Fortnightly email updates - We send curated emails to all platform members every two weeks, sharing the latest research tasks and activities to encourage participation.

Daily moderation - To foster regular engagement, we don’t just moderate scheduled research tasks, but also the shared spaces within an insight platform in which natural discussions grow.

Themed content calendar - Our team plan relevant, themed content outside of scheduled research tasks with the support of key platform members in order to foster a greater sense of purpose and encourage regular platform engagement.

Quarterly engagement topics - Building on the themes laid out in the content calendar, engagement topics include research tasks and activities outside of scheduled projects that are designed to encourage participation from as many members as possible.