This service involves regularly engaging with platform members outside of scheduled research to foster habits and encourage members to regularly log in, creating a core community of engaged participants.
Dynamic rewards - Predictability and stagnation are two of the most significant factors that influence churn rates. To address this, we regularly surprise members with ad-hoc incentives such as double points weeks and delight members with occasional special touches for participation or valued contribution.
Fortnightly email updates - We send curated emails to all platform members every two weeks, sharing the latest research tasks and activities to encourage participation.
Daily moderation - To foster regular engagement, we don’t just moderate scheduled research tasks, but also the shared spaces within an insight platform in which natural discussions grow.
Themed content calendar - Our team plan relevant, themed content outside of scheduled research tasks with the support of key platform members in order to foster a greater sense of purpose and encourage regular platform engagement.
Quarterly engagement topics - Building on the themes laid out in the content calendar, engagement topics include research tasks and activities outside of scheduled projects that are designed to encourage participation from as many members as possible.