Long-term community engagement remains one of the biggest challenges that insight teams face. That's simply because of the number of factors that can impact it. Here are some of the best and easiest ways to boost your community engagement:
Communicate and Feedback Often - the most successful research communities act as a two-way dialogue between brands and members. In recognition of their contributions, it's important to keep community members up to date with the latest brand developments and the impact that their feedback is having. This can be delivered through regular newsletters, updates to the homepage or dedicated news items.
Lead By Example - the more community admins and moderators use the social tools available to them, the more members will too. Try leading by example and publishing blogs or forum posts that demonstrate the type of content you're looking for. And don't forget to engage with community members when they do start to follow.
Incentivise Engagement - a staple of the market research industry, incentivising participants to take part in non-research related activities can provide a massive boost to engagement. This can be achieved by introducing community point systems that provide either regular payouts or entries into prize draws. Consider weighting the activities want to encourage more of with the greatest rewards to really drive and direct behaviours.