Long-term panel engagement remains one of the biggest challenges that insight teams face. That's simply because of the number of factors that can impact it. Here are some of the best and easiest ways to boost your panel engagement:
Communicate and Feedback Often - the most successful research panels act as a two-way dialogue between brands and members. In recognition of their contributions, it's important to keep community members up to date with the latest brand developments and the impact that their feedback is having. This can be delivered through regular newsletters, updates to the homepage or dedicated news items.
Lead By Example - the InsightHub platform includes a number of social features that can be used to bolster panel engagement. To encourage regular login, vary the activities available on the platform homepage often, feedback to participants and be direct in your requests - highlighting the impact that surveys will have and why they are important to your brand.
Incentivise Engagement - a staple of the market research industry, incentivising participants to take part in surveys can provide a massive boost to engagement. This can be achieved by introducing point systems that provide either regular payouts or entries into prize draws. Consider weighting the activities want to encourage more of with the greatest rewards to really drive and direct behaviours.