Media and telecom success

Your audience is everything. We help brands understand changing consumption patterns, recognise shifts in market boundaries, identify expected reactions and encourage new habits. Because, when you understand what your audience want, you can create content that matters.

Our work has helped broadcast, audio, print and digital brands foster deeper connections with their audiences. Drawing on 20+ years of experience, we've built a wealth of knowledge on the unique challenges facing the industry. We combine that knowledge with an agile qual and quant platform to deliver quality insight at the speed of business - and build powerful feedback loops.

Managing multiple brands

Our InsightHub platform has been designed to manage projects for multiple brands, all in one place.

Whether you're a publisher with multiple niche offerings or a broadcast network comprised of distinct brand channels - the challenge of centralising research into a streamlined technology stack is a universal one. But, our proprietary InsightHub platform has been built from the ground up to accomodate unlimited sub-communities, panels and projects, delivering a unique experience to members of each group.

Powerful database segmentation enables you to maintain a single insight platform, targeting the right research, to the right audiences, at the right time. And fully integrated analysis creates opportunities for cross-brand exploration with a few simple clicks.

An award-winning partner

We aim for excellence in everything we do; from building disruptive innovations to delivering quality results.

We are humbled to have such a long and proud track record of award-winning innovations. FlexMR has been shortlisted for and received honours from some of the industry's most prestigious bodies - including AURA, Greenbook, Women in Research, Quirk's Media amongst others. 

Most recently, FlexMR debuted at #44 in the annual 2021 GRIT Top 50 list, in addition to ranking #23 in the technology provider category and #15 for qualitative research. The GRIT Top 50 has remained a key metric used by the insight industry to understand the shape and nature of the market for over the past decade.

Our commitment to the media and telecom sectors

We believe in the power of partnerships. That's why we don't just rely on our experience in the media and telecom sectors to guide our growth. We've built a trusted Client Advisory Board who act as a direct interface between our management team and senior insight leaders - helping us to stay close to the needs of our clients. Representing a diverse cross-section of our clients, each member brings valuable perspective on the insights industry, future challenges and emerging opportunities.

Charlotte Dunsterville

Charlotte is the Chief Consumer Officer for Sure Telecom and a founding member of the FlexMR Client Advisory Board.

Charlotte is a Customer Experience specialist with marketing and sales experience and an operational background. She is an experienced executive board level director, balancing customer and commercial priorities. She combines a strategic focus with a pragmatic operational approach, drawing on past roles in marketing, customer service, brand, retention and product management for success. Charlotte has previously worked for BT, Orange, Batelco Group and as an independent CX consultant prior to her role with Sure Telecom.

A trusted partner to global brands

Don't just take our word for it. We pride ourselves on the strong working relationships we build with all clients. Our team honed what it means to be the insights empowerment company through years of experience, and continue to work with the world’s most successful insight teams today.

An end-to-end insight engine

InsightHub is the agile research platform that empowers global brands to streamline, scale and supercharge customer insight. Built from the ground up to meet the needs of modern insight teams, InsightHub can centrally host surveys, long-term communities, dedicated panels and short-term projects all within the same easy-to-use space.

Centralise and streamline your research

The InsightHub platform is built to support an unlimited number of concurrent projects. Our team also have years of experience in delivering top quality results in the fast moving consumer goods and consumer packaged goods sectors. Here are some of the research projects we can help your team with.

Audience testing

Test new advertising concepts with in-depth focus groups prior to production to understand audience reaction.

Advertising effectiveness

Discover the impact of your creative campaigns and implement actionable recommendations.

Satisfaction tracking

Review customer and audience satisfaction with your offering and uncover the drivers of strong reactions.

Usability testing

Launch digital experiences with full peace of mind, informed by qualitative feedback from core user groups.

Market evaluation

Get up-to-date insight on fast changing markets with segmentation, evaluation and positioning surveys.

Consumption habits

Get to grips with complex media consumption habits to build a complete, rounded customer profiles.

Trendspotting community

Listen to key market segments to understand behavioural drivers behind recent and emerging trends.

The agile support we receive from FlexMR enables us to use our InsightHub to the fullest. The Help Desk staff are incredibly useful and are always available to help us with any questions that we have throughout our projects.

Research Analyst, SkyBet

Empower better decisions

We have developed a game-changing insights empowerment framework that addresses the three major pressures placed on modern insight teams. We use the framework to construct bespoke partnership programmes - delivering measurable business value through agile research technology and a flexible approach to supporting services. Is your brand ready to take the first step towards insights empowerment? Find out what we can do for you on the pages below, or get in touch today.

Get in touch

Got questions for us or simply want to know more? Schedule a call with our team of research experts to see how we can help you streamline, scale and supercharge insights.

InsightHub platform

The InsightHub platform powers exceptional online research. Conduct surveys, focus groups, diaries and creative qual all from within a single, integrated space.

Expert services

Our services span a full and diverse spectrum. We offer everything from dedicated platform support and research education to in-depth consulting, project implementation and insight delivery.

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