Qual and quant in one place

From online surveys to video focus groups, long term communities to instant access panels - the FlexMR team have 20+ years of experience pioneering innovation in online market research. In that time, we've built a wealth of knowledge in qual and quant methodologies.

We know how important it is to have access to a range of research methods. A robust research schedule should include a variety of qualitative and quantitative tasks that offer choice and flexibility in project design. That's why the InsightHub platform has been built to accommodate so many feedback mechanisms in one place. We can help you create engaging online surveys, compelling video interviews, informative focus groups, long term communities, image & video markups, segmented panels, and creative qual tasks - among much more.

Online surveys

A structured set of questions sent to a target sample for fast, efficient feedback.

Surveys are easy to build, quick to launch and can provide large quantities of data that form the basis of robust insights. The variety of question types that can be included make this a flexible option that adapts to multiple needs. Through online surveys, researchers can ask single or multiple choice questions, ranking, sorting and grid questions, in addition to providing space for open-ended responses, image uploads, video vox-pops and more.

Online focus groups

Qualitative discussions between a moderator and engaged participants in real-time.

A successful focus group takes time and planning to arrange, but the result is an in-depth discussion that generates rich insight. The FlexMR InsightHub platform supports both video and conversational chat-based focus groups for complete flexibility. Stimuli such as images, video and audio clips, in addition to interactive tasks such as polls and smartboard markups help moderators make the most of each session – which typically lasts between 60 and 90 minutes.

Online research communities

A digital space in which members can take part in structured and unstructured activities.

Online research communities are one of the most versatile methods in our toolkit. They can be large or small, ranging from a handful of members to thousands. They can take place over a short project timeframe, or contribute to an ongoing research schedule. And they can involve a huge variety of activities. From question boards and forums to surveys, diaries and creative qual tasks. There's no end to the creative project designs that communities can support. But one common thread runs through the best - a strong sense of social cohesion.

Custom market research panels

A pre-profiled database of participants ready to take part in surveys from your brand.

Market research panels can be either first-party or third-party in nature. Third-party panels, sometimes known as online access panels are maintained and hosted by a specialist provider. When you have a survey to field, it is sent to relevant to the provider who will distribute it to participants who meet the target criteria. First-party panels are owned and maintained by you - providing greater control over data quality, custom segmentation and participant experience.

Qualitative research

Collect and analyse video, image, audio and text data all in one easy-to-use platform.

The list of qualitative methods available to researchers is long and varied. It includes observational studies, ethnographies, experimental designs and more. However, often the most valuable qualitative techniques are the most simple. That's why InsightHub supports video and conversational chat based focus groups and interviews alike. The platform can also be used to facilitate diary studies, smartboard image markup, asynchronous focus groups, video surveys and visual scrapbooks.

Software plus service

We don’t believe in maintaining the status quo. We thrive on making insight more relevant, more accessible and more impactful, while overcoming the core challenges that research, product and marketing teams face.

Empower better decisions

We have developed a game-changing insights empowerment framework that addresses the three major pressures placed on modern insight teams. We use the framework to construct bespoke partnership programmes - delivering measurable business value through agile research technology and a flexible approach to supporting services. Is your brand ready to take the first step towards insights empowerment? Find out what we can do for you on the pages below, or get in touch today.

Get in touch

Got questions for us or simply want to know more? Schedule a call with our team of research experts to see how we can help you streamline, scale and supercharge insights.

InsightHub platform

The InsightHub platform powers exceptional online research. Conduct surveys, focus groups, diaries and creative qual all from within a single, integrated space.

Expert services

Our services span a full and diverse spectrum. We offer everything from dedicated platform support and research education to in-depth consulting, project implementation and insight delivery.

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