The question types available to you will depend on what the research software or platform you are using supports. InsightHub supports a large variety of question types. Some of our most popular question types include:
Single and Multiple Choice Questions - in which participants are asked to select either one option, or multiple applicable options from a pre-determined list. Commonly used for collecting basic demographic data, purchase information or information that relies on set categories.
Ranking and Scale Questions - ranking questions ask participants to order a set of items by their preference, whilst scale questions provide an individual scale to rate items based on various factors. Scale questions can be used to create industry standard question types such as Likert scales or grid questions.
Open Ended Questions - these are text fields that enable participants to free type responses. These question types are ideal for gathering verbatim quotes, qualitative data or miscellaneous information such as ZIP codes.
Video Booth Questions - enable participants to record video responses to questions for engaging, emotive qualitative data. Limits can be set on video length and clips can be edited through the integrated VideoMR analysis tool built into InsightHub.