TextMR automates the creation of a code-frame for each analysis set. The responses within that set are then tagged by theme, with some responses tagged with multiple themes for accuracy and ease of searching. From this, research teams and stakeholders can comb through data with ease, pulling pre-grouped verbatim responses and using the data visualisation tabs for easy on-sight, deep analysis.
The interactive dashboard interface creates graphs and tables of various formats visualising sentiments and common themes, including vertical and horizontal bar charts, scale averages, pie charts and more. As with NumbersMR, the tables and graphs generated can be shared outside of the platform, and pulled through to ActivateMR for interactive reports, facilitating live data sharing and collaborative insight activation.