A multi-disciplined team of experts

We're united in the pursuit of insights empowerment. By drawing on diverse backgrounds and a wealth of experience, our teams come together to create an unstoppable force.

The FlexMR team aim for, and achieve, outstanding results for insight teams across the globe. From experienced researchers to talented developers, we rely on a diverse range of disciplines to turn our vision of insights empowerment into reality. Our leadership, research, technology development and business support teams all work together to make this possible.

Senior Leadership

The FlexMR senior leadership team provide strategic direction and steer the firm towards continued success. With a combined experience of over 60 years in the research and insight industry, the team are committed to building the future of insights empowerment. The team are all actively engaged with industry bodies such as the Market Research Society, ESOMAR and AQR, striving to drive forward both FlexMR and the research sector as a whole.

  • Pam Taylor - Managing Director

    With over 20 years of research and management experience, Pam has developed a deep knowledge of industry needs. With her incredible attention to detail, Pam expertly manages global operations, steers our strategic direction and helps maintain our high standards.

    Email: pam.taylor@flexmr.net Twitter: Twitter LinkedIn: LinkedIn

  • Paul Hudson - Chief Executive Officer

    An active member of the MRS and AQR, Paul is fully engaged in understanding the challenges of researchers and developing practical, innovative solutions. He aims to empower insight teams and drive better decisions across the globe.

    Email: paul.hudson@flexmr.net Twitter: Twitter LinkedIn: LinkedIn

  • Chris Martin - Chief Marketing Officer

    Chris is a strategic marketer and Forbes Agency Council member with hands-on experience of growing profitable businesses, building cross functional teams and developing successful brand strategies. He advises our clients, shapes our thinking and hosts the MRX Lab podcast.

    Email: chris.martin@flexmr.net Twitter: Twitter LinkedIn: LinkedIn

  • Maria Twigge - Research Director

    Maria is an active member of the insights community, presenting regularly at MRS, AQR and AURA events. She has spent over 10 years guiding the development of our research services and building strategic partnerships with our clients.

    Email: maria.twigge@flexmr.net Twitter: Twitter LinkedIn: LinkedIn

Research Experts

Our research team are experts in their field. They have won multiple awards, spoken at insight and marketing conferences, and write regularly on the future of the industry. The team share a passion for impactful research, insights empowerment and client success. Within the team, we have specialists in technical support, training and education, insight delivery, platform management and more.

  • Gareth Bowden - Head of Operations

    Gareth has worked on conflict resolution, civil resistance, community engagement and poverty reduction research. Today, he draws on that experience as a Lancaster University PhD student and Head of Operations for FlexMR.

    LinkedIn: LinkedIn Read More: Read More

  • Charlotte Duff - Head of Insight

    Winner of the IIeX Europe Best New Speaker Award, Charlotte’s research and communication experience is invaluable. Her determination and inquisitiveness enables her to provide crucial support to our clients and ensure platform success.

    LinkedIn: LinkedIn Read More: Read More

  • Dr. Katharine Johnson - Client Success Manager

    Drawing on an extensive background in scientific research, technology licensing and business, Dr Johnson is perfectly suited to ensuring all FlexMR clients make the most out of their research investments and achieve strategic goals.

  • Grayling Ferguson - Help Desk Manager

    Grayling utilises her market research, training, and technical skills to oversee our Help Desk function. She leads a team of Help Desk Agents, manages the development of the self-serve InsightHub Help Centre and delivers quality training to clients.

  • Josie Sanderson - Onboarding Manager

    Josie's diverse background spans research, psychology, and hospitality - enabling her to provide our clients with personal service and practical support. Her skills are vital to managing the onboarding process and setting up new InsightHub platforms.

  • Larry Bate - Senior Project Manager

    Larry has over 20 years of outstanding research experience, specialising in customer satisfaction. With exceptional attention to detail and a talent for process-driven work, he never fails to deliver high-quality, accurate results.

  • Laura Calvert - Help Desk Agent

    A graduate of psychology, Laura is a skilled communicator who delivers high-quality training and support. With a keen interest in customer service and creative design, she is perfectly placed to help our clients overcome technical and research challenges.

  • Russell Elliot - Help Desk Agent

    Having worked in customer service for over three years, Russell brings a broad, honed skillset to the FlexMR Help Desk team. He prides himself on delivering a consistent, top quality experience to all of our clients equally.

  • Emma Nixon - Help Desk Agent

    Emma is a two-time award-winning Customer Service Representative with over 4 years’ experience of delivering quality client care. Her communication, administrative and teaching skills help our clients make the most of their InsightHub investments.

  • Samantha Nicholson - Senior Research Associate

    Samantha uses her diverse background in mathematics and psychology to draw out in-depth, accurate insight. Her creativity and communication skills enable her to break down complex data, helping our clients to make informed decisions.

  • Cherry Huang - Senior Research Associate

    Cherry has a background in cultural research and has focused on consumer trends. She combines Asian and European market expertise on international projects. With a Masters degree in human resources, she has a keen interest in behaviour, marketing semiotics & social intelligence.

  • Dr. Matthew Farmer - Research Associate

    Matthew holds a PhD in International Relations from Lancaster University, the research for which has been published as a monograph by Palgrave Macmillan. He has previously taught undergraduate politics and supported students with academic research projects.

  • Harriet Walton - Research Associate

    Harriet is a graduate Member of the British Psychological Society, with over 8 years of experience in the travel and hospitality sector. Her in-depth knowledge of customer experience and satisfaction spans roles in both the USA and UK.

  • Natasha Smith - Research Associate

    Natasha is a Master of Research (MRes) and received a British Psychological Society award during her undergraduate. Her work as a recruitment specialist has equipped her with strong communication skills, research knowledge and MRS Code of Conduct experience.

  • Sarah Garbacz - Assistant Project Manager

    With a background in change management, Sarah has experience across the financial, retail and tourism sectors. Currently working towards the Certified Associate in Project Management (CAPM) qualification, she brings excellent resource planning skills to the team.

Technology Development

The technology development team are the geniuses behind the InsightHub platform. Comprised of talented front and back-end developers, the team are united in their efforts to power better market research. Drawing on a range of experience, our developers have worked with a variety of technologies across many industries. They are constantly adding new tools, features and functionality to ensure InsightHub remains at the cutting-edge of innovation.

  • Annette Smith - Technology Manager

    Annette has worked on InsightHub for over 10 years, nurturing it into the world-leading platform it is today. She is a highly experienced researcher with a background in UI and UX design that has been imperative to the development of InsightHub.

  • Alex Leaver - Principal Developer

    As our principle developer, Alex uses his in-depth technological skills to program new tools and features for the InsightHub platform. Alex’s dedication to problem-solving is essential as it enables him to find simple, innovative solutions to complex challenges.

  • Nana Akwah - Lead Developer

    Nana is a skilled programmer with knowledge of a diverse array of technologies. Bringing experience from multiple industries, his unique ideas have been incorporated within the newest evolution of InsightHub and the development of FlexMR tools.

  • Andrew Smith - Lead Developer

    Andrew has come from a start-up background, giving him the versatility to work with many different technologies. His impressive self-taught programming abilities provide him with all he needs to help develop and maintain InsightHub.

  • Mark Brewster - Senior Software Developer

    Mark is a Ruby on Rails developer with seven years of front-end and back-end experience. He has contributed an array of innovative solutions to technical challenges at start-ups and large firms alike. He brings that broad experience to his role at FlexMR.

  • Paul Hurst - Senior Software Developer

    With extensive system development knowledge, Paul has worked with a range of technologies. This knowledge enables Paul to integrate new and innovative ideas to the InsightHub platform, pushing the boundaries of online research.

  • Ian Kelly - Software Developer

    Ian is a full stack developer with experience in rapid prototyping as well as software design, architecture and deployment. His previous projects have helped firefighters with navigation, non-profit translations, refugee camps and government agencies.

Business Support

Our business support unit are vital to the continued success of FlexMR. This team work across the USA, UK and Europe to support our successful and continued international development. Made up of talented writers, designers, client support and information security specialists – they add value to our operations and help us deliver on the promise of insights empowerment.

  • Heather Wendlandt - North American Development

    Heather has worked closely with, and delivered insight for, major brands such as MillerCoors, P&G & Philip Morris over the past 16 years. Her natural ability to build rapport gives her a deep understanding of how insight can help our clients meet their goals.

    LinkedIn: LinkedIn

  • Lucia Hoffart - European Development

    Lucia has expanded our reach into EMEA markets by fostering strategic relationships with international agencies and leading innovative research projects across the continent. She continues to grow our European presence today.

    LinkedIn: LinkedIn

  • Jess Arnold - Information Security

    Jess is an integral part of our data and information security team. She meticulously plans and delivers our data security commitments to ensure that we offer the most secure service and technology possible on a global scale.

    Twitter: Twitter LinkedIn: LinkedIn

  • Emily James - Copywriter

    As a graduate of Creative Writing, Emily has a passion for creating insightful content. She brings our global vision to life through her excellent writing and editorial skills across our blog, press releases, educational resources and more.

    Twitter: Twitter LinkedIn: LinkedIn

  • Sophie Grieve-Williams - Graphic Designer

    Experienced and passionate about illustration and graphic design, Sophie strives to bring life to the FlexMR brand through impactful, inspiring visual communication. She leads on creative reporting and our award winning-insight as art programme.

    Twitter: Twitter LinkedIn: LinkedIn

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