We are

The Insights Empowerment Company

We drive informed decisions

Our mission is to empower research, product and marketing teams. We help our clients to act decisively, stay close to customers and embed agile insight at the heart of every decision.

Markets grow, consumers evolve, and brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, your team needs an insights partner they can rely on. A partner dedicated to your success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the modern challenges that research, product and marketing teams face.


More than two million survey responses have been collected by our InsightHub platform. Every one has informed critical decisions for our clients.


There are over three hundred thousand InsightHub members across the globe, connecting our clients directly to their customers.


Our skilled team have run thousands of qualitative projects, providing in-depth insight into complex behaviours, attitudes and emotions.


FlexMR has been trusted to deliver transformational impact for hundreds of research, product and marketing teams across the globe.

Discover new efficiencies

Under strong commercial pressures, modern insight teams must find new efficiencies without sacrificing research quality.

The world's best research teams put our InsightHub platform at the core of their operations. This platform brings powerful research, analysis and activation tools together to form an end-to-end insights engine. From here, our clients can centrally conduct surveys, focus groups, diaries and more - whilst we provide a range of supporting services. Our team offer educational programmes, deliver quality consultancy, collaborate on research activities and deliver fully managed projects – all within a single, shared space.

Even before we signed a contract, I was blown away by the support and kindness of the FlexMR client care teams. I’ve never experienced onboarding so smooth and every email I send is responded to with speed and good cheer. I look forward to working with the FlexMR crew for many more years to come.

Senior UX Researcher, The Home Depot

An end-to-end insight engine

InsightHub is the agile research platform that empowers global brands to streamline, scale and supercharge customer insight.

Built from the ground up to meet the needs of modern insight teams, InsightHub can centrally host surveys, long-term communities, dedicated panels and short-term projects all within the same easy-to-use space. The platform is equipped with a scalable database, intuitive survey tools, qualitative capabilities, integrated video capture and much more. It supports 60+ languages, a range of sample sources, is available on all devices and can unlimited concurrent projects.

A trusted partner to global brands

Don't just take our word for it. We pride ourselves on the strong working relationships we build with all clients. Our team honed what it means to be the insights empowerment company through years of experience, and continue to work with the world’s most successful insight teams today.

Empower better decisions

We have developed a game-changing insights empowerment framework that addresses the three major pressures placed on modern insight teams. We use the framework to construct bespoke partnership programmes - delivering measurable business value through agile research technology and a flexible approach to supporting services. Is your brand ready to take the first step towards insights empowerment? Find out what we can do for you on the pages below, or get in touch today.

Get in touch

Got questions for us or simply want to know more? Schedule a call with our team of research experts to see how we can help you streamline, scale and supercharge insights.

InsightHub platform

The InsightHub platform powers exceptional online research. Conduct surveys, focus groups, diaries and creative qual all from within a single, integrated space.

Expert services

Our services span a full and diverse spectrum. We offer everything from dedicated platform support and research education to in-depth consulting, project implementation and insight delivery. 

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