At the outset of this programme, we identify the core areas impacted by an upcoming business transformation and stakeholder teams that will be affected. Once identification is complete, our team devise an agile, targeted qualitative project that generates in-depth customer feedback around the area of change. Our creative team analyse and interpret feedback from the project – moulding it into a work of art that presents relevant themes in a memorable, provocative way.
This artwork, direct qualitative feedback and stakeholder pre-tasks are then fed into an interactive group workshop that engages attendees in customer feedback, complex themes, and discussions about how the transformation will impact key groups. The workshop, artwork, and follow-up meetings help position our clients in a key position of authority during the transformation process and drive an increased appetite for customer insight.