Turning insight into action

We don’t believe the role of data ends at analysis and reporting. We know firsthand the challenges that insight teams face in driving informed decisions. InsightHub has been designed to democratise data, improve access across departments and create lasting business impact. Discover how ActivateMR helps connect your stakeholders and decision making processes to data quickly and easily.


An agile, interactive way to curate data and collaborate with decision-makers.

ActivateMR is a dedicated reporting and collaboration tool that empowers stakeholders through compelling, interactive stories. Live, sharable boards enable your teams to build action-oriented engagements from across the full suite of InsightHub tools.

Deliver impactful insights

ActivateMR engages stakeholders through compelling, interactive stories. It enables researchers to easily build interactive webpages that curate data from across the full suite of InsightHub tools - including tables, graphs, quotes, videos and more. Collaborative features, real-time reporting and simple distribution options elevate outputs and create dialogues that drive action.

Curate, collaborate, activate

A new breed of research technology, designed for the agile decision-making age.

We believe strongly in the role of insights empowerment. To drive brand growth, put customers at the heart of a business and drive informed decisions - research teams must be efficient, reach a wide audience and grow their influence. ActivateMR helps our clients achieve exactly that.

The tool offers a space to build custom, interactive boards that can be shared with decision makers to provide an overview of key data in real-time. Qualitative quotes, tables, graphs, video montages and more can be curated from across current and previous research to provide detailed answers to complex questions. By drawing on all data collection and analysis tools within the platform, and layering a real-time stakeholder engagement system on top of this, ActivateMR delivers an unrivalled experience that that drives business change.

Find out more

The modern commercial landscape is fierce. Successful research teams are required do more than just deliver data. They manage knowledge, empower stakeholders and turn insight into action. Discover how the InsightHub platform, and our diverse range of supporting services, can help you achieve these goals with confidence.

Data collection

Qual and quant data collection in one place. Discover a simple, streamlined approach to surveys, focus groups, qualitative tasks and more.

Data analysis

Take the strain out of complex analysis. InsightHub is equipped with the capability to analyse and share both qual and quant data at the speed of business.

Expert services

Discover our flexible range of services. The FlexMR team draw on over twenty years of experience to provide ongoing support, education and consultation to our clients.

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