The insights empowerment company

With offices across the UK, USA and Europe, FlexMR has been at the forefront of developing practical innovations in online market research for over a decade. During this time, we have worked with a variety of the world’s most innovative brands, including The Home Depot, iHeartMedia, Specsavers, Formula One, SkyBet and more.

The FlexMR team is committed to building the right relationship with each client, providing the technology, expertise and vision to deliver insight capable of transforming organisations with real, tangible change. Our hybrid partnerships provide access to both a comprehensive insight platform and an experienced, multi-disciplinary team of experts. But we don’t stop there. Across everything we do, our insights empowerment framework helps to build a long-term culture of insight and informed decision making by removing barriers to research efficiency, reach and influence.


We manage over three hundred thousand InsightHub members across the globe, connecting our clients directly to customers.


Our research and leadership team have over one hundred and fifty years of combined industry experience.


We actively employ a diverse staff of more than thirty market research, technology and business experts.


We operate from four offices across the UK, USA and Europe that bring us closer to our multi-national client base.

The Insights Empowerment Framework

Our proprietary framework consists of three pillars that address the pressures placed on modern insight teams.

Efficiency, scale and reach are the core challenges that face research and insight teams. The Insights Empowerment Framework identifies clear steps to improve in each of these domains - driven by agile technology and flexible partnerships. The framework underpins everything we do, from platform development to service delivery and operational success. The structure of the framework is based on the common strategic pains of research and insight teams.

Want to find out how ready your team is for insights empowerment? Get your readiness score and personalised recommendations with our interactive calculator.

Improved efficiency

Under strong commercial pressures, insight teams must find new efficiencies without sacrificing research quality.

We install InsightHub, our premier research platform, at the heart of our clients’ operations. While the software drives efficiencies in data collection and analysis, our team aim to build strong working relationships, embed agile principles and maximise return on investment.

Increased reach

As decision making becomes more distributed, insights must reach a wider audience.

We work closely with research teams to expand the reach of insight across departments. A consultative approach helps identify existing barriers, scale processes and win new audiences. As our clients grow, our team act as a flexible resource that scales to meet demand.

Greater influence

In a competitive data landscape, insights must be compelling to have a lasting impact.

We draw on decades of experience to amplify insight and deliver influential business impact. To achieve this, our team develop bespoke strategies that combine creative production with tactical implementation and human understanding. The result is a catalyst for change.

Learn more about us

Over the course of our 10+ year history, we've built a superstar team of insight professionals, integrated client feedback into our continued growth, achieved a range of internationally recognised accolades and have always looked towards the future. Find out more about FlexMR and our team on the pages below.


The FlexMR senior leadership team provide strategic direction and steer the firm towards continued success.

Meet the Team

We are a bold mix of researchers and innovators united in our goal of helping brands reach their full potential.

Advisory Board

This board acts as a direct interface between our leadership team and clients to help us become a better partner to all.

Press and Media

Read the latest news from FlexMR, including details of new staff, technology innovations and services.


Our team and work have both been consistently awarded and recognised by the MRS, Quirks, IIeX and more.


Want a rewarding career in market research? Take a look at our current and upcoming job opportunities.

Brands face constant pressure from increasingly competitive global markets. As The Insights Empowerment Company, it's our mission to give research and insight teams the technology, resources and tools they need to survive and thrive - informing decisions and driving a culture of customer centricity.

Paul Hudson, FlexMR

A trusted partner to global brands

Don't just take our word for it. We pride ourselves on the strong working relationships we build with all clients. Our team honed what it means to be the insights empowerment company through years of experience, and continue to work with the world’s most successful insight teams today.

Empower better decisions

We have developed a game-changing insights empowerment framework that addresses the three major pressures placed on modern insight teams. We use the framework to construct bespoke partnership programmes - delivering measurable business value through agile research technology and a flexible approach to supporting services. Is your brand ready to take the first step towards insights empowerment? Find out what we can do for you on the pages below, or get in touch today.

Get in touch

Got questions for us or simply want to know more? Schedule a call with our team of research experts to see how we can help you streamline, scale and supercharge insights.

InsightHub platform

The InsightHub platform powers exceptional online research. Conduct surveys, focus groups, diaries and creative qual all from within a single, integrated space.

Expert services

Our services span a full and diverse spectrum. We offer everything from dedicated platform support and research education to in-depth consulting, project implementation and insight delivery.

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