FMCG and CPG research success

As consumer behaviours, shopping patterns and preferences undergo a seismic shift, the demand placed on research and insight teams is immense. Researchers must drive innovation, meet agile timescales and centralise feedback on an unprecedented scale.

From building custom segmentations to support product and brand extensions, to delivering incremental innovation through product testing and the mining of ongoing feedback - research teams in the CPG and FMCG sector must prioritise flexibility, adaptability and action. Our experience in volatile markets, supported by technology that delivers new efficiencies, greater reach and more impactful influence is vital to the success of our international clients.

Agile surveys for fast feedback

Through InsightHub, brands can leverage robust survey data collection and analysis tools in a streamlined workflow.

In a sector where consumer loyalty is faltering, innovation cycles are shortening and barriers to entry are falling - the companies that succeed are those that understand their customers the best. To achieve this requires an always-on research schedule that forms part of the fabric of brand decision-making.

The SurveyMR tool available through InsightHub enables research teams to build, test and field complex surveys in a matter of minutes. Leverage the revolutionary flowchart based interface to probe new trends, set up regular trackers, monitor brand loyalty, test pricing strategies and much more - all in a centralised, scalable and collaborative environment that acts as an end-to-end insight engine.

Growing online communities

Discover the seeds of disruption and uncover unmet needs with engaging, scalable online communities.

Disruption has uprooted nearly every aspect of the traditional CPG and FMCG industry across the last decade. From emerging pricing models to new distribution channels, innovative products to pioneering marketing tactics - getting ahead of the latest industry evolution requires an in-depth understanding and connection to customers.

The FlexMR InsightHub platform can be used to build engaging, scalable online research communities that strike a harmonious balance between researcher-led projects and organic customer feedback. Listen in on detailed qualitative conversations to understand the behaviours and attitudes that will drive the next big idea.

Our commitment to the FMCG and CPG sector

We believe in the power of partnerships. That's why we don't just rely on our experience in the FMCG and CPG sectors to guide our growth. We've built a trusted Client Advisory Board who act as a direct interface between our management team and senior insight leaders - helping us to stay close to the needs of our clients. Representing a diverse cross-section of our clients, each member brings valuable perspective on the insights industry, future challenges and emerging opportunities.

Sarah Isherwood

Sarah is the Head of Marketing Strategy and Guest Experience at Marston's and a founding member of the FlexMR Client Advisory Board.

Over the course of a storied career, Sarah has led marketing, brand and insight teams. She has worked with multiple food and drink service brands, including Mitchells & Butlers, Stonegate Group and Marston's. She is CIM qualified and has acquired an invaluable wealth of knowledge about strategic planning, pricing strategy, brand development and guest experience. Sarah has first-hand knowledge of the FlexMR InsightHub platform and a keen understanding of the importance of strong client-agency relationships.

A trusted partner to global brands

Don't just take our word for it. We pride ourselves on the strong working relationships we build with all clients. Our team honed what it means to be the insights empowerment company through years of experience, and continue to work with the world’s most successful insight teams today.

An end-to-end insight engine

InsightHub is the agile research platform that empowers global brands to streamline, scale and supercharge customer insight. Built from the ground up to meet the needs of modern insight teams, InsightHub can centrally host surveys, long-term communities, dedicated panels and short-term projects all within the same easy-to-use space.

Centralise and streamline your research

The InsightHub platform is built to support an unlimited number of concurrent projects. Our team also have years of experience in delivering top quality results in the fast moving consumer goods and consumer packaged goods sectors. Here are some of the research projects we can help your team with.

Market segmentation

Get to grips with your target audience, discover common behaviours and build a strategic market map.

Brand positioning

Understand how consumers perceive your brand in a hyper-competitive marketplace to inform positioning strategy.

Package testing

Give your products the best chance of success with qualitative visual and conceptual online package tests.

New product development

Build product extensions, line extensions and brand new innovations backed by robust consumer data.

Behavioural research

Get in-depth insight into how customers interact with your product post-purchase for a complete behavioural picture.

Advertising effectiveness

Test your adverts or creative ideas before launch to predict, evaluate and refine audience reaction.

Loyalty and retention

Uncover what drives brand loyalty to see how you can keep people coming back time and time again.

Having our FlexMR panel has allowed us to increase research activity dramatically without spending any more money. We literally have no limits. We are much more responsive to consumer trends now.

Marketing Manager, Greenvale

Empower better decisions

We have developed a game-changing insights empowerment framework that addresses the three major pressures placed on modern insight teams. We use the framework to construct bespoke partnership programmes - delivering measurable business value through agile research technology and a flexible approach to supporting services. Is your brand ready to take the first step towards insights empowerment? Find out what we can do for you on the pages below, or get in touch today.

Get in touch

Got questions for us or simply want to know more? Schedule a call with our team of research experts to see how we can help you streamline, scale and supercharge insights.

InsightHub platform

The InsightHub platform powers exceptional online research. Conduct surveys, focus groups, diaries and creative qual all from within a single, integrated space.

Expert services

Our services span a full and diverse spectrum. We offer everything from dedicated platform support and research education to in-depth consulting, project implementation and insight delivery.

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