Discover your unknown unknowns. Listen to naturally evolving conversations about topics that matter to your customers. Give community members the tools they need to create long form content on the topics that matter to them most. From opinion pieces to stories of past experiences, blogs offer researchers unparalleled insight into consumer psyche.

Our community driven blog tool is at the intersection of creative freedom, self-expression and qualitative analysis. Blog^MR enables participants to add images and video to their posts, bringing stories to life. Bespoke categories guide discussions and provide structure for easier navigation.

Sophisticated management functionality allows you to easily mark blogs as read, ensuring you’re always up to date with the latest community feedback. Bespoke categorisation creates useful navigational paths. Private communication channels give you the opportunity to message members, prompting for further feedback and expansion on comments. Vital social structure is created through a follow system which enables participants and moderators alike to follow bloggers whose writing appeals most to them.

The backbone of a successful research community, the forum is pivotal to content, feedback and blue sky thinking. Categorise discussions by topic and thread to provide a structured environment for in-depth conversations. A well-managed forum is a delicate balance of moderator guided feedback and member driven exploration. Forum^MR gives you the functionality you need to create an engaging, successful research space.

Upload image and video stimuli direct to forum threads to illustrate significant points and foster new discussions. Benefit from flexible formatting options that allow for more expressive feedback and an enhanced participant experience. Community features including a comment voting system aids cohesion between participants whilst providing researchers with additional social data.

Consumer group controls designate threads and topics to different participant groups, allowing you to conduct parallel research projects. You can even set a recurring target number of posts to encourage participants to remain actively engaged over any period of time.

A hub for social engagement, Member Area^MR encourages communication, participation and competition. Leaderboards display configurable metrics that rank members community contributions. Reward top performers to improve engagement through competitive gamification.

Participants can create their own profile page, providing an opportunity to show off their personality. Advanced search functions allow members to find others and view personal profile pages, as well as activity logs. Peer-to-peer messaging takes this one step further, giving participants a channel to communicate both publicly and privately. A live feed lists all recent activity completed by the community to enhance the experience.