Just like a real focus group but from the comfort of your own desk. Upload your questions and stimuli to reveal when ready, leaving you free to probe interesting points on the fly.
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Categorise threads for simple navigation and allocate different bulletin board focus groups to different participant segments. More control for you, more convenience for your customer.
Live online focus groups.
Get the right answers with focused discussion.
Follow naturally occurring communications.
Dip in and out whenever you like.
Encourage engagement and interaction.
A database of unlimited participants.
Encourage common goals with a live news feed.
The only image-based dynamic discussion forum.
Create a series of ideas with participants.
Harness the popularity of digital scrap-booking.
Qualitative insight at the click of a button.
Collect individual feedback on lifestyles and experiences.
Invite customers to feedback on their own terms.
Quantifiable, data driven feedback.
Moderate feedback cards with ease.
Gauge opinion in a single or multiple-choice poll.
Our focus group tools provide two distinct qualitative feedback mechanisms. Choose from a real-time and asynchronous structure to capture ideas in the way you want.
With two types of focus groups, capture the ideas and opinions of your consumers in either real-time or longer, more reflective research. Get interactive with images, audio, video or quick polls. Our focus group tools offer a range of stimuli to get the discussion going and keep it going.
Purpose built to facilitate individual and group conversations in real-time. Video and text chat options offer unparalleled flexibility, supported by a range of interactive features that engage participants.
When a new Focus GroupMR session is created, researchers have the option of choosing a video or text chat configuration. Video groups support up to four participants, while between six and twelve is optimal for text chat sessions.
Stakeholders and decision makers can watch both types of session from a virtual observation room that includes a private chat facility. Hosts liaise between moderators and observing stakeholders to actively facilitate engagement.
Visual stimuli and interactive tasks can be set up prior to each session. Topic guides, images and videos can be uploaded for use throughout, while polls and smartboards add interactive tasks. After a focus group has ended, video recordings, text chat transcripts and task results are available immediately through a one-click export.
Categorise threads for simple navigation and allocate different question board focus groups to customisable segments. More control for you, more convenience for participants.
An asynchronous focus group tool perfect for large scale discussions with theme and thread categorisation. Post public questions to the group and encourage participants to comment using personalised emails. Prompt on individual posts via the private messaging function.
Embed video and image-based stimuli directly and make use of a wide range of formatting options to give your participants the freedom of expression. HTML formatting, emojis and image upload facility all contribute to a dynamic group discussion, where participants take centre stage.
Advanced sampling controls enable A/B testing and segment comparison as well as acute targeting and progressive analysis.
Start building your own, custom insight platform today in three simple steps. Choose an InsightHub configuration, add your tools and select from our service options.