Focus group tools

With two types of focus groups, capture the ideas and opinions of your consumers in either real-time or longer, more reflective research. Get interactive with images, audio, video or quick polls. Our focus group tools offer a range of stimuli to get the discussion going and keep it going.

Live Chat

Live ChatMR

Just like a face-to-face focus group but from the comfort of your own desk. Upload questions and stimuli to reveal when ready, leaving you free to probe interesting points on the fly.

  • Viewing area
  • SmartboardMR integration
  • Quick PollMR integration

Assign research moderator, observer and host roles to integrate stakeholders directly. Moderators have control over the group discussion, while observers are free to watch in the client viewing area. Add a host to liaise between moderators and observers for enhanced observer involvement.

Upload video, audio and image based stimuli to generate live reactions and boost engagement. Our unique smartboard technology is also integrated into Live ChatMR for sentiment tagged feedback on visual imagery.

Launch quick polls directly from the main dashboard to gauge opinion and build group consensus. Test user experience, marketing communications, product concepts, even brand associations.

Question Board

Question BoardMR

Categorise threads for simple navigation and allocate different question board focus groups to customisable segments. More control for you, more convenience for participants.

  • Set completion targets
  • Video integration
  • Image display

An asynchronous focus group tool perfect for large scale discussions with theme and thread categorisation. Post public questions to the group and encourage participants to comment using personalised emails. Prompt on individual posts via the private messaging function.

Embed video and image-based stimuli directly and make use of a wide range of formatting options to give your participants the freedom of expression. HTML formatting, emojis and image upload facility all contribute to a dynamic group discussion, where participants take centre stage.

Advanced sampling controls enable A/B testing and segment comparison as well as acute targeting and progressive analysis.

Build a custom insight platform

Start building your own, custom insight platform today in three simple steps. Choose an InsightHub configuration, add your tools and select from our service options.




See FlexMR in action.

Watch our two minute demo to find out what FlexMR can do for you.