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Panel tools

Run separate projects with specific segments in the same space at the same time to optimise resource and turnaround. With FlexMR’s powerful segmentation and screening capabilities you are guaranteed to reach the right audience every time.



The ultimate solution for a continuous research schedule: a database of dedicated participants on hand 24/7. Database size and customer profiling options are unlimited.

  • Custom participant profiling
  • Bulk uploading & editing
  • Simple longitudinal analysis

Our database tool streamlines participant management through smart automation and intuitive features. Use the database to manage research participants with ease. Existing data can be uploaded in bulk so you can be up and running in seconds.

Email invites are automatically sent and registration fields pre-populated to assist participants with their initial log-in. The flexible nature of our database system allows you to create custom demographics, segments and filters. Give participants the power to set their own communication preferences to receive relevant, targeted and timely reminders on their terms.

Produce tables based on the results of quantitative tasks, closed questions and even diaries. Cross tabulate against pre-defined segments, demographic or programmable fields to interrogate data and highlight correlations. Filters allow you to drill down and see results from specific segments independently.

Excel and PDF exports ensure you can download your data at the touch of a button. Export both raw data and charts for further analysis and easy presentation.



Encourage common goals with a live news feed. Keep members informed about research activities and outcomes, company news, participant incentives and more.

  • Customisable home pages
  • Image and video stories
  • Complete publishing control

Keep research participants up-to-date and engaged with a dedicated publishing platform. Moderators and research managers can post news items directly into the platform to bolster engagement and provide much needed feedback. Add video, images and graphs to bring your updates to life. Share research results and business impact to demonstrate how participants’ views are influencing real business decisions.

A dedicated home and project page widget keeps members informed as soon as they log in. Participants can view abridged stories through the widget, or visit the news page to browse the latest updates in full.

Consumer group settings give you control over which members can view individual items, ensuring participants only see articles relevant to them. Preview news items prior to publishing to quality check, unpublish or update releases as required.



Create a branded app presence on your participants’ smartphone; greater convenience for them, increased response rates for you. 1-click mobile research access anytime, anywhere.

  • App store download
  • iOS and Android
  • Push notifications

Custom brand your research app for continuity, trust and heightened engagement. A sophisticated app admin system allows fast fluid interface design. Widgets catering for imagery, research project feeds and news updates bring priority tasks to the forefront. Tailor these by segment or display system wide. Either way, the clean graphical interface developed in line with UX design patterns provides a flawless user experience.

App store placement makes installation on both Android and iOS simple and clear and segmented research task push notifications enable instantaneous response. Real-time consumer research has never been so easy to achieve and reflective task completion rates and turnaround times are reduced for maximum efficiency and agility.

All FlexMR tools are AppMR compatible with seamless desktop transition to suit.

Select your service level

Need a hand with your research project? Our experts are here to help with a full complement of research and management services.




See FlexMR in action.

Watch our two minute demo to find out what FlexMR can do for you.