Online, real-time focus groups remove a number of barriers that are often present in face-to-face methods. Better audience representation can be achieved through access to global participants, and sessions can be set up quickly – streamlining the qualitative research process.

Focus GroupMR is designed to be fast, flexible and research-oriented. Participants take part in a fully branded experience, while moderators have control over stimuli, observation rooms and more. Project organisation and role settings can also be used to effortlessly connect key business decision makers to the conversation.

Vital to inspiring engagement, moderators can embed video and image-based stimuli into questions, which serve as focal points for further discussion. Moderators can also make use of full HTML formatting options to give participants complete freedom of expression.

Question BoardMR encourages participants to make use of the wide range of response options in order to generate thought-provoking insight. HTML formatting, emojis, and image upload facilities all contribute to a constructive discussion that can include modern, emotive forms of communication such as GIFs, memes, emojis and stickers.

Supportive of multiple question types, participant experience options, branching logic, sample sources and distribution methods, SurveyMR accommodates even the most varied, demanding research schedules.

Deep integration into the InsightHub platform ecosystem enables live, real-time analysis of results and the ability to run complex, multi-stage projects from a single admin interface. The tool speeds up quantitative research processes, democratises access to insight and engages participants for accurate, high quality results.

Though simple, TaskMR is a versatile tool that offers a unique and effective approach to common research tasks. Mystery shopping summaries, beta testing reports and video vox pops are just a few of the task variants that can be created.

Video and image-based tasks can be added to any task created in the tool, offering rich, emotive feedback to research teams. The best tasks blend these activities with both qualitative and quantitative questions in order to collect compelling stories. Crucially, TaskMR is optimised for both desktop and mobile devices, enabling participants to respond at the time most convenient to them. Mobile-only tasks can be set up to gather in-the-moment, instant feedback as participants carry out daily routines.

SmartboardMR blends both quantitative and qualitative feedback into one tool, offering both statistical data and the reasons behind it. Additionally, smartboards can be added to tasks created in other InsightHub tools such as Focus GroupMR and Question BoardMR.

Smartboards can even be linked together, creating interactive paginated content that allows participants to leave feedback across multiple easy-to-navigate images in one seamless research task. To ensure rich data, minimum completion targets can be applied to any smartboard, incentivising participants to leave a number of comments. Additionally, participants are notified of new comments on their tags, fostering community-led discussion.