One platform. Eleven insight-oriented tools.

Modern insight teams face a barrage of challenges that range an uncertain economy to rapidly changing consumer behaviours and an increase in the pace that decisions are made. This means not only that researchers must be agile and adaptable – but the tools they rely upon must be too.

InsightHub offers a robust suite of 11 research and analysis tools that empower entire organisations to achieve better outcomes. By making more informed decisions, driven by an on-demand integrated insight platform, we know businesses can develop deeper customer connections that accelerate growth, drive revenue and succeed in a global market.

Focus group tools

Our focus groups provide the choice of two distinct feedback mechanisms. Select from real-time and asynchronous structures to capture in-depth insight at speed.

Focus Group Tools

Collaborative but diverse sessions

With two different types of focus groups, capture the ideas and opinions of your consumers in the way that suits you best. Get interactive with images, audio, video or quick polls. Our focus group tools offer a range of stimuli to get the discussion going and keep it going.

Live Chat

Focus GroupMR

Live online focus groups.

Question Board

Question BoardMR

Get the right answers with focused discussion.

Survey tools

Reach consumers at home and in-situ with device agnostic research. Use smart surveys, optimised for engagement and a smooth experience to gather relevant, quantifiable feedback.

Survey Tools

Instant, measurable opinion

Base your decisions on quantifiable feedback from an infinite number of participants with FlexMR Survey tools. When time is tight use our quick polls or report cards for fast, intelligent feedback. Use our surveys to optimise response rates with a choice of interactive question styles.



Quantifiable, data driven feedback.


Report CardMR

Moderate feedback cards with ease.

Quick Poll

Quick PollMR

Gauge opinion in a single or multiple-choice poll.



Quickly analyse data, produce tables and graphs.

Online qual tools

Engage participants with visual, collaborative activities that inspire, design and test ideas in an innovative environment. Harness customer creativity for guaranteed success.

Creative Qual Tools

Customer centric feedback

Get collaborative feedback with our range of innovative online qual tools. Harness your customers' creativity to innovate, design and test anything from new products to marketing materials.



Dip in and out whenever you like.



Collect individual feedback on lifestyles and experiences.



The only image-based dynamic discussion forum.



Harness the popularity of digital scrap-booking.

Open Poll

Open PollMR

Qualitative insight at the click of a button.

Build a custom insight platform

Start building your own, custom insight platform today in three simple steps. Choose an InsightHub configuration, add your tools and select from our service options.




See FlexMR in action.

Watch our two minute demo to find out what FlexMR can do for you.