28 May 2017
By Iulia Ghindeanu
Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the touch of a button. We’re all excited to see more numbers, because more numbers mean more information, right? They mean that we have access to everything that is going on in
26 May 2017
By Victoria Stott
The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market research agency to run a survey when you can do yourself for a relatively small outlay? Simply sign up to Survey Monkey, Survey Planet or some other free/cheap online survey
27 February 2017
By Louisa Thistlethwaite
Creating an unrivalled customer experience is an aspiration of every organisation today but how to achieve this? The customer journey has long since been looked upon as a lens for experiential examination - but should you get on board the bandwagon? And what can you gain from doing so?
The phrase ‘customer journey’ describes each and every
20 February 2017
By definition, contextual advertising is 'targeted advertising that typically occurs on a banner or pop-up ad on a website'. More recently of course, such ads have extended to pretty much any Internet enabled application including mobile browsers. Internet enabled billboards can also be considered in this realm as well as inanimate
21 November 2016
By Charlotte Pearson
To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having to justify the value of research more and more.
Unfortunately, trying to prove the value of research isn’t just a case of doing a few calculations and getting a straight
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