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Oscar Chaplin

Oscar comes from a human-centric background. His experience allows him to deeply connect with different people, driving empathetic and impactful research experiences. He now works with clients to deliver truly actionable insights for daily decisions across businesses.

Oscar joined FlexMR with a degree in International Relations and a desire to learn more about participants' lived experiences. He uses his expertise to build long-term partnerships with our clients, bridging the gap between businesses and their customers to inspire insight-driven change within client companies.

A proactive partner

Oscar is a trusted insight leader and project manager. He collaborates with stakeholders and engages research participants to find the true drivers to his clients’ strategic success.

Oscar has an MRS Certificate in Market Research that only cements his status as an insight expert; he has worked on many projects grounded in industries such as finance, travel, energy, and education. His hands-on approach to all stages of market research inspires proactive actions and collaborative opportunities. Oscar connects business stakeholders to their customers and continually delivers new opportunities for strategic success.

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Skills and specialisms

Oscar is a talented researcher and communicator. His experience in consumer facing roles has enabled him to develop a confident presentational style and adapt effortlessly to a variety of audiences. 

Oscar's background has armed him with the ability to get to the heart of strategic objectives, and the know-how to generate the right insights that spark the right client-side actions. He has in-depth knowledge of organisational behaviour, qualitative methods, insight analysis and more.

Insightful

Oscar's extensive research experience is showcased in his excellent moderation and analysis, which enable him to share the real stories behind participant actions.

Empathetic

Oscar’s diverse background in international relations, business consulting, and adult care helps him to understand and connect with both clients and participants.

Systems thinking

Oscar approaches insight with a logical and structured mindset, applying it effectively to solve commercial challenges.

Collaborative

Oscar's passion for providing a great service lends to a sense of trust and enthusiasm, leading to the delivery of impactful market research.

FlexMR in a nutshell

We don’t believe in maintaining the status quo. We thrive on making insight more relevant, more accessible and more impactful, while overcoming the core challenges that modern research, product and marketing teams face.

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Empower better decisions

We have developed a game-changing insights empowerment framework that addresses the three major pressures placed on modern insight teams. We use the framework to construct bespoke partnership programmes - delivering measurable business value through agile research technology and a flexible approach to supporting services. Is your brand ready to take the first step towards insights empowerment? Find out what we can do for you on the pages below, or get in touch today.

Meet the team

We're united in the pursuit of insights empowerment. By drawing on diverse backgrounds and a wealth of experience, our teams come together to create an unstoppable force.

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InsightHub platform

The InsightHub platform powers exceptional online research. Conduct surveys, focus groups, diaries and creative qual all from within a single, integrated space.

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Expert services

Our services span a full and diverse spectrum. We offer everything from dedicated platform support and research education to in-depth consulting, project implementation and insight delivery.

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