Oscar is naturally inquisitive and empathetic, with a talent for making people feel comfortable and heard. He approaches research as a collaborative process, creating space for open dialogue and ensuring participants feel understood.
With a particular interest in UX testing, Oscar enjoys exploring how individuals interact with systems and services. He combines human insight with practical application, helping clients understand not just what users do, but why they do it. His work often supports the development and refinement of propositions, ensuring they resonate with real-world needs and behaviours.
Oscar has contributed to a range of impactful projects, from exploring the future role of energy providers to testing educational assessment propositions. His work consistently highlights the importance of aligning organisational strategy with human experience, often uncovering critical insights that reshape initial assumptions and improve outcomes.