The project enabled us to understand the shopper decision making process and whether there were any barriers to purchase. The overall project was delivered with some great insight that will help drive category consumption. The methods selected enabled unbiased feedback as to how the category can be made more consumer friendly.

The brief was completely delivered and some elements adapted whilst the research was being conducted. The flexible approach enabled responsive feedback without influencing the shopper. The project was delivered with a quick turnaround so thank you for delivering the project on time. The best thing about online research was the delivery of unbiased reviews where the participants can think about their answers in an unpressurised environment. Another positive was the way in which the feedback was presented in meaningful strong graphics such as the heat maps and the final presentation.

Overall the software was good; we picked it because it worked well across mobile and desktop too. We found it easy to use. We needed a tool that would aid our analysis too; it got the job done fast. The online diary was the best way to understand retail customers in their natural environment – the research was not intrusive to the customers' lives.

We would like to have continued the study even longer because the insights were so interesting.

After a rigorous selection process, we chose Flex^MR as the best agency for the job. Enthusiasm, available methodologies, focus on outputs (and their format!), a commitment to a face-to-face debrief.

A session within the original cost and a well-considered response to the brief won the day.

I believe that the success of online / digital  qualitative research depends to a large extent on the participant's first encounters with the process. They need to feel comfortable and engaged. With that in mind, FlexMR designed a Susan Bell Research branded online portal, tailored to the experiences that we want our participants to have.

The design has worked well and the software has also functioned very well. FlexMR keep updating the software and have also been very responsive when we have requested changes. They have been professional to deal with throughout.

Having a multi-brand strategy means that research projects can easily get de-prioritised due to central budget constraints. By running research via the Flex^MR panel we have been able to lower our project costs and thereby ramp up the volume of research.

Since I joined Matalan over a year ago we have significantly increased our focus on ensuring we listen to our customers and understand what they want from us. My Matalan is an invaluable tool in helping us do precisely that.

So I thank you all for your continued involvement in the panel.

Thanks so much for moderating the two live chats yesterday and today; the stakeholders were very impressed with the detail and responses we got. Also with how you managed to keep a handle on that second group who were trying to veer off topic a few times!

Thank you very much for all your help and an excellent experience bringing our research to life in such a unique way.

Working with FlexMR was highly successful, our client got much more out the online qual work than any other part of the project. I’m very pleased with the response so far; some quite deep responses as well.

Our experience with you guys has been great. We are happy about your efficiency, professionalism, and quick feedback along the whole project.