I believe that the success of online / digital qualitative research depends to a large extent on the participant's first encounters with the process. They need to feel comfortable and engaged. With that in mind, FlexMR designed a Susan Bell Research branded online portal, tailored to the experiences that we want our participants to have.
The design has worked well and the software has also functioned very well. FlexMR keep updating the software and have also been very responsive when we have requested changes. They have been professional to deal with throughout.