The world’s first dynamic discussion forum within an image, SmartboardMR takes visual qualitative research to the next level. Designed to encourage collaborative, creative feedback, participants click on specific image elements to pin comments and respond to the comment pins of others. Each pin turns into a mini group discussion all of its own. Perfect for testing marketing concepts, communications, new products designs, store layouts and more.
Smartboard sentiment tagging allows participants to code each comment as positive, neutral or negative. Alternatively, moderators can manually code comments on completion. Use sentiment tagged comments to construct heat maps for visual analysis.
Completion targets incentivise participants to study the image and leave multiple comments. Integration with research participant profile pages ensures you can monitor responses and remind non-participants. When your smartboard concludes, export annotated images to JPEG and corresponding comments to Excel, alongside a demographic breakdown of respondent data.