1990s
Our full service market research agency is founded.
Internet led research division, Intersperience, is formed to study consumer website experiences.
2000s
Ground-breaking study into user web behaviour predicts .dot com crash.
International research hub opens at Lancaster University's InfoLab.
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Pioneering development of online research communities with leading brands.
Management buy-out by Paul Hudson and Pam Taylor.
The FlexMR community platform is built to deliver more flexible research.
SMS surveys, polls and blogging functionality are integrated into the FlexMR platform.
SmartboardMR is added to our range of creative online qual tools, enabling researchers to harness consumer creativity.
Mobile optimised research platform launched to facilitate real-time, in-the-moment feedback.
National consumer study predicts that tablet devices will revolutionise personal computing and online experiences.
Dedicated online diary tools developed to understand real-time consumer interactions.
2010s
Innovative study identifies changes in online shopping habits during the Christmas season
Intersperience rebrands to FlexMR to focus focus solely on online market research.
The FlexMR platform is opened up to clients to embrace the emergence of in-house DIY research teams.
Our digital futures study highlights the impact of generational differences, digital device usage and consumer behaviour.
A flexible service model is introduced to reflect the fragmented needs of client research teams.
Survey tools are fully integrated into the research platform to provide a singular qual-quant experience.
Dedicated US office to open.
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