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  • 1990

    1990

    January 1990

    1990s

  • 1990

    Full service agency founded

    July 1990

    Our full service market research agency is founded.

  • 1992

    Intersperience

    Intersperience Logo
    May 1992

    Internet led research division, Intersperience, is formed to study consumer website experiences.

  • 2000

    2000

    January 2000

    2000s

  • 2001

    Dot com crash

    February 2001

    Ground-breaking study into user web behaviour predicts .dot com crash.

  • 2005

    International research hub

    International research hub
    February 2005

    International research hub opens at Lancaster University's InfoLab.

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  • 2006

    MROC with leading brands

    October 2006

    Pioneering development of online research communities with leading brands.

  • 2007

    Management buy out

    July 2007

    Management buy-out by Paul Hudson and Pam Taylor.

  • 2008

    Feature updates

    May 2008

    SMS surveys, polls and blogging functionality are integrated into the FlexMR platform.

  • 2009

    Mobile optimised site

    FlexMR Mobile
    January 2009

    Mobile optimised research platform launched to facilitate real-time, in-the-moment feedback.

  • 2009

    National Consumer Study

    National Consumer Study
    May 2009

    National consumer study predicts that tablet devices will revolutionise personal computing and online experiences.

  • 2010

    2010

    January 2010

    2010s

  • 2011

    Digital Shopping Study

    Christmas Shopping
    December 2011

    Innovative study identifies changes in online shopping habits during the Christmas season

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  • 2012

    Intersperience rebrands to FlexMR

    September 2012

    Intersperience rebrands to FlexMR to focus focus solely on online market research.

  • 2013

    Flexible service model

    February 2013

    The FlexMR platform is opened up to clients to embrace the emergence of in-house DIY research teams.

  • 2013

    Digital futures

    Digital Futures Study
    April 2013

    Our digital futures study highlights the impact of generational differences, digital device usage and consumer behaviour.

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  • 2013

    Flexible service model

    May 2013

    A flexible service model is introduced to reflect the fragmented needs of client research teams.

  • 2017

    US office

    June 2017

    Dedicated US office to open.

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