With a rich history of leading change and development in the market research industry, our experts are perfectly placed to ensure your market research success.
Originally, our team was comprised of traditional full-service researchers with a focus on triangulating insight through mixed methodologies. But 10 years ago, we hit a roadblock. As we honed in on the benefits online research could offer our clients, we discovered the need for a digital platform that could offer both qualitative & quantitative methods in one place. We couldn't find one... so we built our own.
Since then, we have been committed to leading change in the research industry and pioneering new technologies that improve the efficiency of market research. FlexMR has paved the way for the mobile research revolution, agile management methodologies and, most importantly, a new, flexible approach to agency relationships.
Today, we are dedicated to enhancing our clients' research and insight generation capacity. This is achieved through a flexible service structure that puts you in control, expert researcher collaboration and, of course, our world leading qual & quant market research platform.
Pam facilitates the success of our clients and research team by expertly managing global operations. She maximises client value by providing tailored strategies & advice.
CEO & Founder
Paul is an expert in online research with 17+ years of experience. He has grown FlexMR from an ambitious new agency into the world leading research platform it is today.
Maria has worked with FlexMR for over 7 years, applying psychological patterns to online research. She has previously delivered insights for ITV, John Lewis and more.
SVP Business Development
Charles has provided research solutions for 30 years. Prior to FlexMR, he launched new offices for Research Now, comScore and other global online research providers.
Head of Client Services
Working across media, fashion, FMCG and retail accounts, Charlotte provides crucial support to our part service and DIY clients. She works directly with brand & insight managers to ensure research success.
Head of Research & Insight
Dorota joined FlexMR after completing a PhD in Applied Mathematics. Across 10 years, she has worked with brands such as Sure & Aegon to develop products, communications and market opportunities.
Quality & Data Security Officer
Louisa is instrumental to our world-class insight. She is working towards earning FlexMR ISO 27001 accredited status after our success with Cyber Essentials Plus.
A passionate researcher, Amy works across B2B, retail & media brands. She delivers end-to-end insight for our clients; from research design & moderation to data-driven reporting.
A recent Marketing & Advertising graduate from Lancaster University, Iulia moderates and analyses market research projects for our clients in the FMCG, retail & hospitality sectors.
Senior Project Manager
In addition to the set up and management of insight projects, Grayling also oversees software onboarding and training to ensure programmes deliver tangible value to our clients.
Working across key accounts, Victoria is responsible for the day-to-day management of research communities as well as embedding insight directly into organisations.
International Project Manager
Jess leads our international research division. She advises on the cultural nuances of global research for the likes of The British Council, General Motors & more.
Larry is an experienced panel manager who has worked in research for over 20 years. He specialises in customer satisfaction, user experience and shopper behaviour research
Chief Technology Officer
Jeremy has been instrumental in developing the FlexMR platform. He has a passion for innovation, putting him at the forefront of developing our mobile offering, behavioural tracking & unique sampling technology.
Technology Development Manager
Annette translates traditional research requirements into cutting edge online tools with an intuitive UX. She integrates feedback into the FlexMR platform to maintain our position as a world leading technology provider.
Neil is a software engineer with more than 12 years of web architecture and development experience. His knowledge is vital to developing the cloud-based FlexMR platform.
Prior to joining FlexMR, Thom has had a hand in developing NLP algorithms, mobile apps and eCommerce platforms for commercial & government organisations alike.
Dave is a veteran back-end developer with over 8 years of experience. He has worked on social networks, high profile payment systems & integrated communication platforms.
Lucia has expanded our reach into EMEA markets by fostering strategic relationships with international agencies and leading innovative research across the continent.
UK Business Development
Prior to joining FlexMR, Susan worked for over 20 years in sales & marketing across blue chip pharmaceutical companies. She ensures that the client journey delivers continuity & positive outcomes.
Communications & PR
Alison employs an umbrella approach to nurture thought leadership within the FlexMR team, while promoting and developing our experts’ presence within the research industry.
We've been in the market research industry for over two decades. Over that time, we've learnt a lot about what makes research insightful and how we can develop our online platform to meet the needs of research teams across the globe. Take a peek at some of the most pivotal moments in our 20+ years of industry experience below.
Our full service market research agency is founded.
Internet led research division, Intersperience, is formed to study consumer website experiences.
Ground-breaking study into user web behaviour predicts .dot com crash.
International research hub opens at Lancaster University's InfoLab.
Pioneering development of online research communities with leading brands.
Management buy-out by Paul Hudson and Pam Taylor.
The FlexMR community platform is built to deliver more flexible research.
SMS surveys, polls and blogging functionality are integrated into the FlexMR platform.
SmartboardMR is added to our range of creative online qual tools, enabling researchers to harness consumer creativity.
Mobile optimised research platform launched to facilitate real-time, in-the-moment feedback.
National consumer study predicts that tablet devices will revolutionise personal computing and online experiences.
Dedicated online diary tools developed to understand real-time consumer interactions.
Innovative study identifies changes in online shopping habits during the Christmas season
Intersperience rebrands to FlexMR to focus focus solely on online market research.
The FlexMR platform is opened up to clients to embrace the emergence of in-house DIY research teams.
Our digital futures study highlights the impact of generational differences, digital device usage and consumer behaviour.
A flexible service model is introduced to reflect the fragmented needs of client research teams.
Survey tools are fully integrated into the research platform to provide a singular qual-quant experience.
Dedicated US office to open.
Watch our two minute demo to find out what FlexMR can do for you.