Agile market research is perfect for generating regular, iterative insight that supports both business and project development. However, putting together an agile research strategy is not easy. Often mistaken for a fast & cheap model of market research - nothing could be further from the truth. Every action must be carefully considered and, most importantly, embedded directly into the departments it will be supporting.
So, should you create an agile research strategy? Contrary to popular opinion, agile is not a one size fits all approach. There are definitely projects which are more suited to this style of development. During the course of the 45 minute session, our experts will discuss the range of projects it can support and best practices for putting it into practice.
Over the course of the session, you'll learn about our unique framework for applying agile development techniques to market research. We’ll discuss why scrum, XP and Crystal are the best methodologies for research development as well as how to embed research into internal processes for activation at crucial moments. Finally we’ll cover the skills and roles required within a successful agile insight team.
Over the course of the webinar, you'll hear from Dr. Dorota Rewinska (Insight Manager, Research) and Christopher Martin (Marketing Strategist). Over the course of her career, Dorota has worked directly with our clients to develop and manage a sophisticated range of research programs. She has seen first-hand the benefits and drawbacks of agile techniques, giving her the knowledge of where and when they should be used.
Christopher, meanwhile, has worked on the development of our agile research framework – borrowing elements from a project management and marketing background to guide how the process should ideally fit.
Together our experts will present our agile framework model which explores how brands can take advantage of qualitative and quantitative methods in an iterative fashion. From how to manage the process to achieve ROI to best practises on agency relationship management and even examples of how we’ve applied this model in our own day-to-day projects – we’ll be sharing the secrets to agile research success with you.
The final 15 minutes will be a question and answer surgery style segment, where you can ask the questions important to you. Need to know if and how agile techniques can fit with your current project? Our experts will give you detailed feedback on whether or not you should be considering agile methodologies, and how to make the most of them.
So, who should attend? This free webinar is for both client brand owner and agency researchers looking to create agile research teams that can deliver insight that supports digital/ product development. If you've heard of agile research and aren't sure what it means - this is the webinar for you as our experts break down the term into its core components, outlining clearly what it is and what it is not.
Sign up to the free webinar now to find out how you can create effective agile research teams. Or, watch a short, two-minute demo of our online research platform to see our researchers in action.