Editor's note: This webinar has now aired. Watch the recording for free in our resources centre.
The marketing technology landscape has boomed over the last decade, growing from a few similar providers to a diverse array of products promising to enable better marketing efforts. If current industry sentiment is true, then market research is at the start of this path too. Just as MarTech has evolved as a staple of digital transformation, research will soon follow.
Driven by the opportunities presented by mobile devices, automation and passive data collection - a plethora of insight generation tools are changing research forever. But this leaves an important question for researchers and marketers alike. How do you choose enterprise-grade technology that integrates with and enhances your business? To answer this, brands must look towards the marketing technology sector and how this has adapted to fast growing competition.
Of course, not all research can be conducted online. Sometimes there is no substitute for human ethnography, in-depth interviews that require physical stimuli and creative, practical tasks. But that doesn’t mean they have no place in the new age of research. On the contrary, the platforms that succeed will be those that are able to accommodate research in all its forms and distribute results effectively across the organisation.
So which platform will integrate best with your business? That’s a tough question to answer. This webinar is designed to demonstrate the factors you should consider when making the decision, as well as practical steps to preparing your business for a centralised research strategy.
Throughout the session you will hear from Amy Ebroall (Senior Research Associate) & Louisa Thistlethwaite (Insight Manager). With a solid understanding of research methodology and interpretation Amy translates raw data into actionable business insight with ease. Louisa has worked on blue-chip projects across Europe and North America, placing her perfectly to comment on the role technology and new agency relationships have in insight generation.
During the course of the 45 minute webinar, our experts will explain role of enterprise grade research technology and how the foundations have been planted for future growth. They will focus on five key areas: the key factors that influence research & marketing technology success, approaches to integrating new tools into your digital stack, ow to prepare for and implement a strategy of digital transformation, the steps in conducting an internal research technology audit and predictions for the future of marketing & research technology.
We will examine a range of enterprise level solutions, as well as provide practical advice on how you can prepare for digital transformation. The final 15 minutes will be dedicated to answering your questions, giving you a chance to ask our experts about the topics most important to you.
Watch the on-demand recording on this free webinar now. Or, watch a short two minute demonstration to see our enterprise grade research technology in action.