09 January 2017
By Charlotte Pearson
When you start to consider these two methodologies in depth, you realise that whilst there are differences between them, there are also some striking similarities. Both are reliant on people completing particular actions for you to gather any data for example. For the purpose of this blog however, I’m going to focus on the differences…
05 December 2016
By Dorota Rewinska
It would be so nice if everyone knew exactly what they needed. It would certainly make buying Christmas presents easier! However, many of us can’t quite explain what it is that we need, or want, and that’s what latent needs are to me – something we can’t quite figure out. A particular need that we either are not aware of or don’t know how to explain to someone else.
21 November 2016
To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having to justify the value of research more and more.
Unfortunately, trying to prove the value of research isn’t just a case of doing a few calculations and getting a straight
03 October 2016
By Iulia Ghindeanu
Let’s be honest. A lot of people view ethnography as an expensive, time consuming form of research. Whether its service, product, or experience development – ethnography is rarely ever considered. Much of the time these naysayers are right. After all, you wouldn’t want to engage in a long-term, costly ethnographic study to decide on a name for the new service you’re
22 September 2016
By Susan Bell
This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualitative social media research.
She writes about and teaches best practice in qualitative research and qualitative analysis. Originally trained in quantitative research, she is
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