2 MIN READ

10 Must Know Millennial Marketing Myths

Chris Martin

Market Research Live: Room 101

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

9 MIN READ

Emily James

    Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissistic group unable to live in a world without internet, it is these stereotypes themselves that hinder businesses from truly understanding and connecting with Millennials. These are stereotypes that discredit the cohort, painting younger individuals with a broad brush that is often misrepresentative.

    This infographic aims to break down some of the most common myths surrounding the generation and uncover the underlying truths. The most fundamental finding of all is that Millennials are not that much dissimilar from their predecessors. Growing up in a different environment has undoubtedly left its mark, but the differences between Gen X & Y are certainly not as extensive as first thought. Read on to find out why.

    Tweetable Millennial Truths

    1. 82% of Millennials prefer in-store experiences over e-commerce (click to tweet)
    2. Millennials only earn 64% of the average US salary (click to tweet)
    3. 43% of Millennials create online content (click to tweet)

    10 Millennial Marketing Myths... Busted

    10 Must Know Millennial Marketing Myths

    So Who Are the Millennial Generation?

    It's clear that the archetypal Millennial is not the same as the average Millennial consumer. In reality, Generation Y are not that different to their predecessors. But these myths highlight an important issue with generational segmentation. Dividing consumers into such broad groups provides little in the way of actionable insight. While it may be an interesting thought exercise to analyse the differences between age groups, very few brands have the scale required to apply such broad insights.

    The Millennial generation are a diverse, varied and complex group - just as the generation before them was, and the generation after them will be. Already marketers are turning their attention to the next cohort which is beginning to come of age: Generation Z. But before we make the same sweeping statements about the next group of young consumers, we should take a step back and ask: is there a better way to understand our customers? Is technology enabling more accurate segmentation? Are generational differences a thing of the past?

    You might also like...

    Blog Featured Image Header

    Delivering AI Powered Qual at Scale...

    It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...

    7 MIN READ
    Blog Featured Image Header

    How to Use Digital Ethnography and ...

    In one way or another, we’ve all encountered social media spaces. Whether you’ve had a Facebook account since it first landed on the internet, created different accounts to keep up with relatives duri...

    7 MIN READ
    Blog Featured Image Header

    5 Ways to Power Up Your Insight Pla...

    In case you missed it (which seems unlikely), ChatGPT, the Artificial Intelligence model trained for conversation interactions has been making waves in the last few months. But once you’ve finished as...

    7 MIN READ