Announcement: FlexMR at Qual360 NA (North America) 2017

By Alison Little

Qual360 Washington 2017

Further to his thought provoking debate: To BOT or not to BOT alongside Kantar Millward Brown at Qual360 Europe in February of this year, we are delighted to announce that FlexMR CEO Paul Hudson will be making a double appearance at Qual360 North America in April.

Predicting the Role of Automated Chatbots in Mass Qual

Join Paul in Washington D.C. to delve into one of the most compelling frontrunners in the technological market research race today – automated chatbots. Key takeaways include:

  • How online chat functions can facilitate qualitative data gathering en masse
  • The effect of non-human moderation on participant interaction
  • The need for a meta-moderator in large scale qual
  • What can we expect as AI technology develops further

You can view the European BOT debate: Demonstrating How AI Can Bring Big Qual to Life in the video below.

Panel Discussion: The Rise of the Machines - Friend or Foe

Shortly after his chatbot talk, Paul, Rob Cartwright (American Cancer Society), Tom De Ruyck (InSites Consulting) and Julia Czaja (Grubhub) will embark on a hot topic panel discussion: The rise of the machines - Friend or Foe? A huge question on the lips of every insight professional. Discussion highlights include:

  • Assessing the potential of AI to better understand, connect with, and create superior experiences for consumers
  • Artificial empathy - Questioning the possibility and prospects of teaching AI programs empathy and other emotions
  • Contextual relevance - Could AI help us understand things like social profiles, movement, weather, and behavior

Preparing for Big Qual

Qual360 Europe was an exciting mix of client case studies, interactive workshops, new methodologies and the latest in research technologies and with an equally inspiring line up of speakers scheduled, Qual360 North America promises to be just as insightful. Some of the partner talks we are really looking forward to in Washington include:

Will Gen Z force us to make drastic changes to our methods. or can we tweak current approaches to evolve and adapt?
Field Agent

Exploring best practices in establishing effective online communites amongst highly challenging audiences
Kadence International, Dow Jones

What’s good in bad news – Using mobile qual to turn bad news into a positive message
Dscout, FitBit

The Qual360 NA Conference

Qual360 North America 2017 will be held at the Gallup World Headquarters on 5 and 6 April in Washington D.C. Confirmed speakers include representatives from Facebook, AOL, Dow Jones, Fitbit, GM, Capital One, McCormick, United States Census Bureau, Target and many more.

With conferences held in Europe, America and Asia, Qual360 caters to the qualitative research community with dedicated, local events in a global context. This unique concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. International experts from all parts of the world participate in Qual360 every year.

You can view the highlights from Qual360 North America 2016 in the video below.


Where: The Gallup Building – 901 F St NW, Washington, DC 20004, USA
When: 5-6 April 2017
Cost: €895 per delegate (FlexMR clients and partners receive 15% off using promo code FLEX15)

Qual360 NA 2017 15% Off Promo Code

Register to attend Qual360 NA 2017: The Rise of Big Qual now. Or, read more thought leadership from our experts in our resource centre.

Alison Little

Alison Little- Communications & PR

Personal Bio: Alison employs an umbrella approach to nurture thought leadership within the FlexMR team, while promoting and developing our experts’ presence within the research industry.




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