Announcement: FlexMR at Qual360 Europe 2017

By Alison Little

Qual360 Amsterdam 2017

We are excited to announce that FlexMR CEO Paul Hudson will be speaking at Qual360 Europe 2017 on the topic of To BOT or not to BOT – Demonstrating how AI can bring Big Qual to Life.

Join Paul and Edvin Babic, Head of Firefly Millward Brown, Kantar Millward Brown in the great bot debate. As technological opportunities continue to expand, they ask whether the ultimate automation can be achieved: Can a chatbot take the place of a human qual moderator and truly enable ‘mass qual’ by scaling today’s sample sizes exponentially. Key takeaways include:

  • Understanding how brands and qualitative research can use chatbots to their advantage
  • Exploring how online chat functions can facilitate en masse qualitative data gathering
  • Evaluating non-human moderation in qualitative research; effect on participants

The implications for chatbot use in online qual are vast impacting participants and researchers alike. Be prepared, let’s do it right. We look forward to seeing you.

Once again we are also excited to be presenting alongside a fantastic line-up of agencies and brands. Some of the talks we are really looking forward to include:

The Agile Way – Opening to Change and Balancing Speed and Quality
General Mills

Dive Deeper with Virtual Reality! New Technology. New Qual?

Rebranding in International B2B – How Bosch Uncovered the Behind-the-Scenes Secrets of Plumbers
September Strategie & Beratung GmbH, BOSCH Thermotechnik

Balancing Quant and Qual Metrics – Turning Big Data into Actionable Insights
Coca-Cola HBC Poland

The Qual360 Europe Conference

The 7th annual Qual360 Europe 2017 will take place in beautiful Amsterdam on February 15 and 16. Confirmed speakers include representatives from Coca-Cola, Dorel, Havas Media, Unilever, Pernod Ricard, General Mills, Arla Foods, Bosch and many more.

With conferences held in Europe, America and Asia, Qual360 caters to the qualitative research community with dedicated, local events in a global context. This unique concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. International experts from all parts of the world participate in Qual360 every year.

You can view the highlights from Qual360 Europe 2016 in the video below.


Where: DoubleTree by Hilton Amsterdam, Centraal Station - Amsterdam
When: 14-16 February 2017
Cost: €895 per delegate (FlexMR clients and partners receive 20% off using promo code QLSPKR2)

Qual360 Europe 20% Off Promo Code

Register to attend Qual360 Europe 2017: The Rise of Big Qual now. Or, read more thought leadership from our experts in our resource centre.

Alison Little

Alison Little- Communications & PR

Personal Bio: Alison employs an umbrella approach to nurture thought leadership within the FlexMR team, while promoting and developing our experts’ presence within the research industry.




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