We are excited to announce that FlexMR CEO Paul Hudson will be speaking at Qual360 2016 on the topic of Digital Innovation: The Impact of Retrospective Community Analysis. Join us to discover how we this pioneering qualitative research technique can generate improved customer satisfaction on individual and macro levels. See our retrospective community analyses in action and learn find out how to apply it to your own brand. Key takeaways include:
- A demonstration of how pioneering qualitative research led to improved customer satisfaction for our clients
- How retrospective community analysis can generate immediate & relevant actions
- Why designing and delivering retrospective analysis in an online environment ensures better and more cost effective insight
Developed specifically to bridge the gap between qualitative and quantitative research, our unique approach to community development blends customer data with deep dives into individual stories. The result is research that uncovers the underlying truths in customer experience, positioned perfectly to drive stakeholder action. This is one presentation you won’t want to miss.
Of course, we’ll be presenting alongside a fantastic program of agencies and brands. These are some of the sessions that we are most excited about:
The View from Yahoo – Innovating Through Insights (Eva Herzog. Yahoo)
Measuring Innovation – Combining KPIs with Non-traditional Qualitative Metrics (Maaike van der Horn. KLM)
The Long Road to Entertainment – How Virgin Media Made the Consumer Journey Easier (Abbey Clemens. Tonic Insight)
The Qual360 Europe Conference
Qualitative360 2016 will set you up for success in the New Year. Hear more client case studies than ever before and get actively involved in workshops and group discussions. We won’t forget the fun elements of course and also throw in a cocktail reception as well as a networking dinner!
With conferences held in Europe, America and Asia, Qual360 caters to the qualitative research community with dedicated, local events in a global context. This unique concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. International experts from all parts of the world participate in Qual360 every year.
Where: Ramada Alexanderplatz – Berlin, Germany
When: 16-17 February 2016
Cost: €895 per delegate (FlexMR clients & partners receive 20% off using promo code SPKR20)
Register to attend the Qual360 Europe conference now. Or, read more thought leadership from our experts in our resource centre.