Software Update: Mobile Video

By Annette Smith

 Recording Mobile Video Responses

Reach out, go beyond the screen, go mobile: respondents easily record and share their feedback - giving you greater insight into their world. Today we are pleased to announce the latest addition to our huge array of features - mobile video responses.

What are the key features?

  • 24/7 and in-situ: Respondents can record and share anytime, anywhere, whilst their ideas are fresh
  • Usability: Respondents upload video with ease and a couple of clicks
  • Full access: On both desktop and mobile devices

How can I use it?

  • Ethnographic Video Diaries: for self-ethnography, pre-tasks or to document product use
  • Vox pops: get short video quotes from your customers to bring your presentations to life
  • Lifestyle Diaries: for understanding customer journeys, brand interaction and documenting everyday life
  • We have also enhanced our video stimuli handling - get the full benefit now, across both desktop and mobile platforms

Why video?

  • Get the benefit of facial expressions and tone of voice
  • In-situ and real-time research
  • Engaging and interactive approach
  • Cost-effective alternative, e.g. for ethnographic research

See how vox pops can be integrated into diary studies

To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click here. Or, click here to read more about our mobile tools, and the flexible service levels we can provide.

Annette Smith

Annette Smith- Technology Development Manager

Personal Bio: Annette translates traditional research requirements into cutting edge online tools with an intuitive UX. She integrates feedback into the FlexMR platform to maintain our position as a world leading technology provider.




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