We are constantly working to improve our suite of online research tools. Today we are proud to introduce the latest update to our software . This update in particular will provide Smartboard MR users with extra functionality that can benefit research in a number of ways. Heat mapping software will make our Smartboard MR even smarter than before.
What can I use it for?
- Test your email communications
- Gather feedback on web pages
- Explore new advertising visuals and messages
- Incorporate your latest products or packaging
What is it?
Our Smartboard MR tool enables a collaborative conversation on an image - and heat mapping adds to this even further so that you can analyse the sentiment of that conversation as it takes place.
What are the benefits?
- Concept areas
- Show a visual heat map of the discussion to make your presentations even more powerful
- Go deeper than traditional smartboards
- Benefit from text and sentiment feedback
How does it work?
- Mood tagging - Participants tell us how they feel about it (positive, neutral, negative) - simply with the click of a button. Mood tagging allows moderators to analyse the discussion on the image.
- Improved feedback & analysis - Participants add sentiment feedback with one click. Analysis is aided by sophisticated mood displays. Concept areas help structure your research by highlighting areas of special interest.
To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click here. Or, click here to read more about the flexible service levels we can provide.