Our 2016 Market Research Resolutions

By Chris Martin

Market Research Resolutions

2016 is fast approaching – we have a little over two weeks until the New Year, which means it’s time to look ahead, refocus and plan for the upcoming months. Throughout 2015 we have changed a lot. We have undergone a complete rebrand, introduced pre-packaged research bundles and launched a series of webinars aimed at helping you understand how online research can be effectively applied to business.

While it may be easy to look at how far we have come, it is more important to look to the future and lay out our market research resolutions for 2016. What do we want to achieve over the coming months? How is the industry going to change, and what will our role in that be? But perhaps most crucially of all: how do we plan to better ourselves and push for research excellence throughout the year? The answer to these questions have helped us form our 2016 market research resolutions.

1. Continuous Platform Development

Top of our list is our continued resolve to improve our online market research platform. Currently, the FlexMR platform is a completely customisable research space in which you can use any of our sixteen research tools. But even with this degree of flexibility, we know that there are still some situations and research challenges we can help our clients with more. That’s why we resolve to continuously tweak and improve our online platform throughout the coming year. While we can’t reveal too many of our plans, we can say that we are extremely excited about them. Watch this space for frequent updates and possibly even some new tools.

2. Sharing Our Expert Knowledge

One of our strongest assets has always been (and will always be) our expert market research team. Our team are a passionate group of research enthusiasts, who ensure all of our projects are delivered on time and to a high standard. Over the past few months we have started to share some of their expertise in online research through a series of specialist webinars.

Now, we are resolving to expand our knowledge sharing efforts through a greater range of resources, making it easier than ever before to get started with online research. Webinars, whitepapers, online research applications and success stories are just a few of the projects we are working on to open up our expertise and drive change in market research.

3. Delivering Impactful Projects

It is our belief that research should be designed to provoke business action. Research is not just a way to track performance but a guide to improving performance over time. That’s why we believe it is not only important to deliver research projects on time, but in an impactful way that stimulates stakeholder action. Throughout 2016 we want to focus on bridging the gap between insight and action. We plan to deliver insight that not only provokes thought but creates urgency and helps our clients elevate their business, from improving customer satisfaction to reducing churn, refining product offerings and beyond.

Doing It Differently, Doing It Better

Doing it differently, doing it better has been a core part of the FlexMR mantra since its inception. This year, we want to create a program of informative content that shows researchers how doing it differently goes hand-in-hand with doing it better. We aim to focus on four key areas throughout the year and bring light to new ways of thinking about age-old market research problems. In particular we will be turning our attention to:

  • The Death of Demographics
  • Avoiding Data Overload
  • Re-thinking Agency Relationships
  • A Market Research Utopia

Each quarter, we will tackle one of these topics in-depth, analysing it in detail and bringing to the fore new ideas that could change the way we think about research. Not only will this challenge our own beliefs about market research, but we hope it will challenge you too – helping you discover new innovative ideas that create positive change in the research industry.

The countdown has begun. We can’t wait until 2016 and the fresh new challenges to come. We look forward to sharing a whole new way of looking at research with you. But until then, we wish everybody a very Merry Christmas and a Happy New Year. And share with us your 2016 market research resolutions too. What do you want to see more of in the New Year? What wishes do you have for the industry? And most of all, what change do you want to make?

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Christopher Martin

Chris Martin- Marketing Specialist

Personal Bio: With a relentless focus on consumer experience, Chris is uniquely skilled in managing online communication channels. Combined with an in-depth knowledge of the digital era and a sharp analytical mind, he is able to creatively develop the FlexMR brand in accordance with a constantly evolving industry.




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