Although there is a wide range of definitions of what constitutes a poll, from a long survey to a vote, ballot or election, I’ll be talking about polls here as a quick stand-alone question, which can be single or multiple choice. Polls are like a piece of micro-quant, quickly planned and launched for the researcher and super-speedy to answer for respondents. In particular,

Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not even exist), we want to highlight some of the periphery functions of web design that market research plays an important role in. These stages, not typically recognised as part

Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in sales volumes? Probably, but it’s not how the market works these days.

Before the internet, the customer had relatively little power. They were reliant on the products and

As researchers, we are always looking to spot new trends in consumer behaviour before they happen. As Big Data continues to create opportunities for researchers and data scientists alike, businesses are able to scour data sets and uncover potential customers. What is more tricky, however, is understanding and predicting the macro trends that shape our society as a whole.