Discover and explore the latest online qualitative research news and innovations from FlexMR
31 August 2017
By Paul Hudson
I’ll be honest; I have ‘love-hate’ relationship with customer experience (CX) measurement. I’ve been in and around customer experience measurement my whole career and I’ve run every kind of project imaginable – from mystery shopping through to ‘quick dip’ real-time feedback as well as comprehensive CX programmes.
Customer experience is truly ‘in vogue’ at the moment,
23 August 2017
Data and insight are two very different things. I’ve written about businesses being awash with data in previous blogs, in contrast to insight wherein the true value lies. As a result of this universal realisation, many organisations are now looking to replace their old customer satisfaction tracking surveys with alternative processes. But it’s tricky. When an existing
05 August 2017
By Laura Calvert
An experience can be defined as two things: “Practical contact with and observation of facts or events” and “an event or occurrence which leaves an impression on someone”.
Notice the latter definition. Translated for the product experience - the product is the event or occurrence that leaves an impression on someone. And it is our aim to
Watch our two minute demo to find out what FlexMR can do for you.