Discover and explore the latest online qualitative research news and innovations from FlexMR
13 June 2017
By Paul Hudson
Can you believe that it’s nearly 10 years ago that the first iPhone was shipped? The 29th June 2007 was the date that the mobile market changed forever. This was probably the first death knell for Nokia, but also marked the remarkable growth of Apple and mobile computing. The use of smartphones has revolutionised every industry from retail to publishing. And market
05 June 2017
By Lucia Hoffart
Back in 1950 Alan Turing’s famous question “Can machines think?” opened his paper on ‘Computing Machinery and Intelligence’. Jumping ahead in time somewhat, the advancements around artificial intelligence (AI) are manifold and span pretty much all aspects of our lives. AI is serving millions daily – be it via your smartphone, your car, your bank or your house. Sometimes
31 May 2017
By Alison Little
Artificial intelligence – ‘What a time to be alive’? or ‘The biggest manmade crisis since the atom bomb’? From a consumer standpoint, I tend towards the former – it is after all totally within our control and who doesn’t want an R2-D2 or a KITT car? But the childlike excitement associated with the perfect fictional concept is of course a world away from the commercial
28 May 2017
By Iulia Ghindeanu
Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the touch of a button. We’re all excited to see more numbers, because more numbers mean more information, right? They mean that we have access to everything that is going on in
26 May 2017
By Victoria Stott
The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market research agency to run a survey when you can do yourself for a relatively small outlay? Simply sign up to Survey Monkey, Survey Planet or some other free/cheap online survey
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