Before answering this question, let’s have a quick look at what consumers are up to these days…

Many of them have smartphones with Apps for social networks, travel, shopping, news even weather updates. Being in the know and having the most up to date information is now part of the course. It is safe to say that consumers and their expectations are more time-sensitive than

A participant experience is how a participant feels when taking part in research. Participants are the ‘bread and butter’ of market research but it seems that their experience during the research process is all too often taken for granted. Market research relies on willing participants giving up their time and effort to respond to questioning. If the participant experience

It’s a world of life-long learning these days. Whether we realise it or not, we are constantly advancing, evolving and changing direction throughout our working lives. Some of these directional changes come with the natural flow of our careers or the way in which the business we occupy develops. Yet, for the other, much bigger part, we can take control into our own hands,

In my previous blog I discussed some of the steps you can take to create a strong information security culture within your market research organisation or department. In this post I’m going to focus in on one of those steps - the concept of ‘InfoSec Moments’ – and share some practical tips both for creating them, and making them an effective part of your information