We are a bold mix of researchers, innovators, strategists, creatives, number crunchers and futurists. But a passion for insight brings us all together.
Our staff are vital to achieving our amitions of driving informed decisions across global enterprises. From experienced researchers to talented developers, we rely on a diverse range of disciplines to turn our vision into reality. Our four teams, Senior Leadership, Research Experts, Technology Development and Business Support, work together in harmony to provide our clients a world class experience.
Our experienced senior leadership team are responsible for steering the company and key strategic decisions.
With over 20 years of research and
management experience, Pam has developed a deep knowledge of industry needs.
With her incredible attention to detail, Pam expertly manages global operations
and maximises our clients’ success.
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Chief Executive Officer
An experienced insights leader with 20 years in
the market research industry, Paul remains active within the insights industry
and is dedicated to innovating market research techniques for online
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Chief Research Officer
Dr Crockford is highly trained and experienced in
management and research logistics. She is responsible for the skills and work
of our research teams, and strategically plans research processes to ensure we deliver the maximum possible value.
Chief Technology Officer
experience in technology development and security, Neil‘s knowledge is vital to
the development of InsightHub. He is best placed to develop the system’s security, while also innovating and moving the platform into the
Chief Marketing Officer
Chris is well-versed in marketing strategy and
brand development, which he uses to guide the FlexMR brand to its full
potential - maximising opportunities and ensuring the brand’s offering is
relevant and appealing to insights professionals.
Maria is an active member of the UK insights
community, presenting regularly at market research industry events. With 9
years’ experience guiding the FlexMR’s research services, Maria builds strategic
long-term partnerships with our clients.
SVP Business Development
With 30 years of experience across the US and UK, Charles has held senior positions at Research Now, Ipsos, comScore and others. Charles uses his well-honed analytical and client-service skills to build and maintain partnerships with global brands, agencies and consultancies.
Our passionate research experts provide industry leading service and support to our global clients.
Head of Research and Insight
Amy has a passion for understanding consumer
behaviour and has developed a strong knowledge of quantitative and qualitative
research amongst B2C and B2B audiences. Her adaptability is vital for working
across many diverse projects.
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Josie’s diverse background spans research,
psychology, and hospitality - enabling her to provide clients with a great
personal service and practical support. Her skills in psychology allow Josie to
draw out valuable comments and insight.
Charlotte’s research and communication
experience is invaluable. Her
determination and inquisitiveness enables her to provide crucial support to our
clients, providing accurate insight to ensure client research success.
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experience in marketing means she knows what insights businesses require to
make the best decisions. Her precise analytical ability to spot difficult
patterns in data allows her to produce first-rate insight for our client’s
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With experience in both market research and the
wider marketing industry, Mayra has developed exceptional client and project
management skills. She uses her multicultural understanding to break
down cultural barriers in international research.
Sally has spent over 7 years working in the research and operations departments of Join the Dots. Her drive to deliver high quality insight and make a real difference to brands has even led one project she managed to feature on the BBC.
Information Security Manager
Louisa is a self-described Info Sec Warrior. She
is responsible for our information and data security processes, using her extensive
knowledge of market research and attention to detail to ensure we provide the
highest level of security possible.
Grayling utilises her wide set of research,
client interaction, and management skills to oversee our client help desk. She uses
her platform and research knowledge to ensure a smooth transition and guarantee
outstanding research experiences.
Senior Project Manager
Larry has over 20 years of outstanding research
experience, specialising in customer satisfaction. With exceptional attention
to detail and a talent for process-driven work, he never fails to deliver
high-quality, accurate insight.
Help Desk Agent
A graduate of psychology, Laura is a skilled communicator who provides high-quality training to our clients. Having a keen interest in customer service and creative design, she is perfectly placed to help our clients achieve their research goals.
Senior Research Associate
Maisie utilises her project management skills to
conduct large-scale international research projects. She has an in-depth
understanding of consumer behaviour and her competitive nature ensures she
always gets the best insight for our clients.
Drawing on an extensive background in scientific research, technology
licensing and business, Dr Johnson’s affinity for data analysis enables her to
easily sift through qual and quant data and provide valuable insights for a
variety of industries.
uses her diverse background in mathematics and psychology to draw out in-depth,
accurate insight. Her creativity and communication skills enable her to break
down complex data, helping our clients to make informed decisions.
Charlotte’s experience in marketing and business
strategy means she inherently understands what insights are needed with a given
project, and her cultural agility enables her to work closely with both
national and international clients.
Coming from a background in Law, Ruth is relentless in her pursuit of accurate insights. She uses her analytical skills to adeptly dissect participant feedback to draw out the insights most beneficial to our clients.
Analytically minded, Laura has worked as a consumer scientist for some of the country’s largest FMCG brands, where her research has informed new product development and led to long term improvements in testing processes.
Having worked in customer service for over three years, Russell brings a broad, honed skillset to the FlexMR help desk team. He prides himself on delivering a consistent, top quality customer experience to all of our clients.
The FlexMR technology development team are responsible for developing the enterprise-grade InsightHub platform.
Technology Development Manager
Annette has worked on InsightHub for 11 years,
nurturing it into the internationally-regarded platform it is today. She is a
highly experienced researcher with a background in UI and UX has been imperative
to the creation of InsightHub.
As an experienced coder, Alex uses his developed technological skills to program the InsightHub research platform. Alex’s dedication to problem-solving is essential as it enables him to find the simplest ways to solve complex problems.
Senior Software Developer
A highly-regarded developer from the freelance sector, Dave’s broad background enables him to tackle new problems head on. Dave’s 10 years of experience working on complex data systems, Dave is integral to developing InsightHub.
Andrew has come from
a background of start-ups, giving him the versatility to work with many
different technological projects. His impressive self-taught programming
abilities provide him with all he needs to develop and maintain InsightHub.
A first class software engineer, Eligijus helps
develop the InsightHub platform. His knowledge of programming languages,
problem-solving skills, and experience with business-critical
applications is critical to implementing new features.
Nana is a skilled programmer with knowledge of a diverse array of
technologies. Bringing experience from multiple industries, his unique ideas have
been incorporated within the newest evolution of InsightHub and the development
of FlexMR tools.
Roberto is an experienced React, JS and open source language developer,
using his UX/UI skills for the innovating of InsightHub. His experience in
innovative development means he is an invaluable member of the team.
With versatile system development experience, Paul has worked with a
range of technologies. This knowledge enables Paul to integrate new innovative ideas
to FlexMR’s InsightHub platform, pushing the boundaries of online research.
Prior to joining FlexMR Robert was responsible for the development and maintenance of a multi-tenanted API supporting market research applications across desktop and mobile.
Our business support staff are an integral part of the FlexMR team, crucial to delivering the quality insight we provide.
Lucia has expanded our reach into EMEA markets by fostering strategic relationships with international agencies and leading innovative research across the continent.
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North American Client Development
Heather has worked closely with major brands such as MillerCoors, P&G & Philip Morris over the past 16 years. Her natural ability to build rapport gives her a deep understanding of how insightcan help our clients meet their goals.
Internal Sales Executive
Sarah has extensive experience in sales within a variety of different industries; combining this with her strong penchant for people means she excels at developing and maintaining fulfilling relationships with our clients.
Information Security Assistant
Jess is an integral part of
our information security team. She meticulously plans and delivers our data security commitments to ensure that we offer the most secure service and technology possible on a global scale.
Marketing Content Writer
As a graduate of Creative
Writing, Emily has a passion for content creation. She brings our global vision to life through her excellent writing and editorial skills across a broad selection of our content.
Experienced and passionate about illustration and graphic design, Sophie strives to bring life to the FlexMR brand through creative, impactful and inspiring visual communication.
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